Sanjiv Sharma is a seasoned business consultant with over 30 years of experience in branding, marketing, and business development, specializing in start-ups and SMEs. His expertise lies in helping entrepreneurs and SME owners clarify their positioning, target audience, and growth strategies, ensuring impactful and sustainable business development.

As a business coach, Sanjiv deeply understands the unique challenges faced by coaches and tailors his approach to meet each client’s needs. His process begins with defining a differentiated value proposition, supported by solutions in branding, competitor analysis, growth planning, and AI-driven lead generation tools. Sanjiv's mission is to empower entrepreneurs for long-term success, helping them navigate potential pitfalls while leading balanced, meaningful lives. He is a Registered Management Consultant (RMC) and is committed to his family, including his wife, a Corporate Executive in Tech, and their daughter, who recently started university.

Founder of digital marketing agency Cooler Insights, Walter and his team has helped 113 companies in various content and social media marketing areas. They include the Pan Pacific Hotels Group, DoDo Seafood Treats, Hwacheon Asia, Brother, Eagle Brand, Rabobank, Neat, ECOLAB, NTUC First Campus, Coca-Cola, Citibank, Jurong Point, Gleneagles Penang, Mount Elizabeth Medical Centre, Shaws Preschools, Knowledge Access (Busy Bees Asia), NTUC HQ, as well as government agencies like A*STAR, MCI, MND, MCCY, CPF, PA, HDB, and many others.

ACTA-certified, he has conducted more than 370 workshops and trained more than 6,700 individuals in Singapore, Kuala Lumpur, Penang, Jakarta, Hong Kong, Brunei, as well as the world. Prior to starting the agency, Walter helped the Corp Comms function in various government and non-government organisations like IRAS, NHB, National Gallery Singapore, and NTUC Club. His responsibilities covered media relations, crisis comms, BCP (Business Continuity Planning), marketing, advertising and internal comms.